Thursday, April 25, 2013

Mild blast injury causes molecular changes in brain akin to Alzheimer

Apr. 24, 2013 ? A multicenter study led by scientists at the University of Pittsburgh School of Medicine shows that mild traumatic brain injury after blast exposure produces inflammation, oxidative stress and gene activation patterns akin to disorders of memory processing such as Alzheimer's disease.

Their findings were recently reported in the online version of the Journal of Neurotrauma.

Blast-induced traumatic brain injury (TBI) has become an important issue in combat casualty care, said senior investigator Patrick Kochanek, M.D., professor and vice chair of critical care medicine and director of the Safar Center for Resuscitation Research at Pitt. In many cases of mild TBI, MRI scans and other conventional imaging technology do not show overt damage to the brain.

"Our research reveals that despite the lack of a lot of obvious neuronal death, there is a lot of molecular madness going on in the brain after a blast exposure," Dr. Kochanek said. "Even subtle injuries resulted in significant alterations of brain chemistry."

The research team developed a rat model to examine whether mild blast exposure in a device called a shock tube caused any changes in the brain even if there was no indication of direct cell death, such as bleeding. Brain tissues of rats exposed to blast and to a sham procedure were tested two and 24 hours after the injury.

Gene activity patterns, which shifted over time, resembled patterns seen in neurodegenerative diseases, particularly Alzheimer's, Dr. Kochanek noted. Markers of inflammation and oxidative stress, which reflects disruptions of cell signaling, were elevated, but there was no indication of energy failure that would be seen with poor tissue oxygenation.

"It appears that although the neurons don't die after a mild injury, they do sustain damage," he said. "It remains to be seen what multiple exposures, meaning repeat concussions, do to the brain over the long term."

Co-authors include researchers from the Safar Center for Resuscitation Research and the University of Pittsburgh School of Medicine; University of California, San Diego; ORA Inc., of Fredericksburg, Va.; Walter Reed Army Institute of ResearchDyn-FX Consulting Ltd, Amherstburg, ON; Uniformed Services University of the Health Sciences, Bethesda, MD; and Integrated Services Group, Inc., Potomac, MD.

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Story Source:

The above story is reprinted from materials provided by University of Pittsburgh Schools of the Health Sciences.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Patrick M. Kochanek, C. Edward Dixon, David K. Shellington, Samuel S. Shin, Hulya Bayir, Edwin Jackson, Valerian Kagan, Hong Qu Yan, Peter V Swauger, Steven Parks, David V. Ritzel, Richard A Bauman, Robert Clark, Robert H. Garman, Faris Bandak, Geoffrey S.F. Ling, Larry W. Jenkins. Screening of Biochemical and Molecular Mechanisms of Secondary Injury and Repair in the Brain after Experimental Blast-Induced Traumatic Brain Injury in Rats. Journal of Neurotrauma, 2013; : 130317122119004 DOI: 10.1089/neu.2013.2862

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/jLqhtFJvKNU/130424103128.htm

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Wednesday, April 24, 2013

Groupon Adds Global Search To iPhone, Android, Now Supports Android Tablets To Sharpen Up For Yelp, Foursquare Rivalry

Groupon global searchGroupon's VP of mobile, David Katz, says that it has been "business as usual" at the daily deals company since the dramatic departure of founder/CEO Andrew Mason. "We're still just focused on shipping new stuff," Katz told TechCrunch in an interview. Today, that includes news of updates to Groupon's iPhone and Android apps: it is adding a universal search feature that will let consumers use the apps to search for Marketplace deals that are available nearby, covering not just local discounts that are time-sensitive but rolling offers that are not.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/QSKAnOF22Cw/

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Friday, April 19, 2013

Effective Online Marketing for SMBs | Schuler Design

Effective Online Marketing for SMBs | Schuler Design Effective Online Marketing for SMBs

If you are a marketing professional in charge of your small/medium sized business? (SMB) Search Engine Optimization (SEO) and Inbound marketing, you are not alone.?SMBs spend roughly 22% more on staff salaries to handle SEO & internet marketing ?than do large sized businesses who tend to out-source this activity. For this reason, it is critical that SMB marketers focus carefully. Here are 10 steps to effective marketing online:

  1. The Importance of Google?? 80% of all searches being conducted thru Google, so it is crucial to focus primarily?on this search engine. Yahoo and Bing aren?t as important but still are an important part of search engine marketing.
  2. Pick the Right Keywords & Phrases?? Choose keywords that are relevant to your business and rank easily. Look for multi-word phrases or ?long-tail keywords? as they are usually less competitive
  3. Social Media?? Focus on the top three social media venues: Twitter, Facebook, and LinkedIn. Remember, ?be real? and ?be there? to help the community rather than to push products.
  4. Effective Landing Pages?- Everything that has been done to draw qualified traffic to a site, from improving SEO, to generating great content comes to a head in the landing page. Leads should be confronted with an inescapable case for them to leave their carefully guarded personal information on the form. Having one offer, recapping benefits, and a short form are all key.
  5. Calls-to-Action?? A landing page will not be effective without obvious calls to action. It?s important to provide something of value that solves a problem for visitors ?in exchange for their contact information. Even if your audience isn?t ready to purchase they may be willing offer their information in exchange for more insight into your product or service.
  6. Content is King?- Prospects are more likely to buy from you if you are a thought leader, so establish yourself as one by creating extraordinarily helpful content. Take decisive action to ensure prospective customers are attracted to your site as a place to find answers.
  7. Charity is Also King?? Another key part to attracting customers is your generosity in giving away information, access to tools, etc., which also earns you inbound links which improves your search engine rankings.
  8. Follow Ups?? ?Thank you? emails go a long way to generating future leads. Be sure to include additional free offerings? this is a free opportunity to keep touch with a lead.
  9. Tracking Analytics?? Effective Inbound Marketing is all about experimentation. Select a strategy based on experience with customers and industry to get people to both visit and convert on the website. But anticipate that initial assumptions about keywords, or what it takes to get traffic to convert will not be right (or not right enough) and changes will need to be made. For this reason, it is essential to have a complete internet analysis tool-suite to help figure out what?s working and what?s not.

For more information on how we can help with your Online Marketing efforts contact us now.

This entry was posted on Thursday, April 18th, 2013 at 3:00 pm

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Source: http://www.schuler-design.com/2013/04/effective-online-marketing-for-smbs/

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Scientists reverse memory loss in animal brain cells

Apr. 17, 2013 ? Neuroscientists at The University of Texas Health Science Center at Houston (UTHealth) have taken a major step in their efforts to help people with memory loss tied to brain disorders such as Alzheimer's disease.

Using sea snail nerve cells, the scientists reversed memory loss by determining when the cells were primed for learning. The scientists were able to help the cells compensate for memory loss by retraining them through the use of optimized training schedules. Findings of this proof-of-principle study appear in the April 17 issue of The Journal of Neuroscience.

"Although much works remains to be done, we have demonstrated the feasibility of our new strategy to help overcome memory deficits," said John "Jack" Byrne, Ph.D., the study's senior author, as well as director of the W.M. Keck Center for the Neurobiology of Learning and Memory and chairman of the Department of Neurobiology and Anatomy at the UTHealth Medical School.

This latest study builds on Byrne's 2012 investigation that pioneered this memory enhancement strategy. The 2012 study showed a significant increase in long-term memory in healthy sea snails called Aplysia californica, an animal that has a simple nervous system, but with cells having properties similar to other more advanced species including humans.

Yili Zhang, Ph.D., the study's co-lead author and a research scientist at the UTHealth Medical School, has developed a sophisticated mathematical model that can predict when the biochemical processes in the snail's brain are primed for learning.

Her model is based on five training sessions scheduled at different time intervals ranging from 5 to 50 minutes. It can generate 10,000 different schedules and identify the schedule most attuned to optimum learning.

"The logical follow-up question was whether you could use the same strategy to overcome a deficit in memory," Byrne said. "Memory is due to a change in the strength of the connections among neurons. In many diseases associated with memory deficits, the change is blocked."

To test whether their strategy would help with memory loss, Rong-Yu Liu, Ph.D., co-lead author and senior research scientist at the UTHealth Medical School, simulated a brain disorder in a cell culture by taking sensory cells from the sea snails and blocking the activity of a gene that produces a memory protein. This resulted in a significant impairment in the strength of the neurons' connections, which is responsible for long-term memory.

To mimic training sessions, cells were administered a chemical at intervals prescribed by the mathematical model. After five training sessions, which like the earlier study were at irregular intervals, the strength of the connections returned to near normal in the impaired cells.

"This methodology may apply to humans if we can identify the same biochemical processes in humans. Our results suggest a new strategy for treatments of cognitive impairment. Mathematical models might help design therapies that optimize the combination of training protocols with traditional drug treatments," Byrne said.

He added, "Combining these two could enhance the effectiveness of the latter while compensating at least in part for any limitations or undesirable side effects of drugs. These two approaches are likely to be more effective together than separately and may have broad generalities in treating individuals with learning and memory deficits."

Other co-authors from the UTHealth Medical School included: Douglas A. Baxter, Ph.D., professor; Paul Smolen, Ph.D., assistant professor; and Len Cleary, Ph.D., professor.

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The above story is reprinted from materials provided by University of Texas Health Science Center at Houston.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. R.-Y. Liu, Y. Zhang, D. A. Baxter, P. Smolen, L. J. Cleary, J. H. Byrne. Deficit in Long-Term Synaptic Plasticity Is Rescued by a Computationally Predicted Stimulus Protocol. Journal of Neuroscience, 2013; 33 (16): 6944 DOI: 10.1523/JNEUROSCI.0643-13.2013

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_science/~3/ehxTz4xzIJQ/130417164451.htm

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Friday, April 12, 2013

Japanese flock to Murakami book with mystery title

TOKYO (AP) ? Japanese readers are flocking to buy Haruki Murakami's latest novel, even though almost nothing has been disclosed about the book by one of the nation's most respected and commercially successful writers.

The novel that went on sale Friday is the first in three years for the writer frequently mentioned as a Nobel Prize contender. It's available only in Japanese for now.

Publisher Bungeishunju said first printing totals half a million copies for "Colorless Tsukuru Tazaki and the Year of His Pilgrimage." The original title reads just as mysteriously.

"We did not want to give any preconceptions to the reader," said Tomoya Tanimura of Bungeishunju, which has set up a special online site that has little more than the title and that Murakami is the author.

The secrecy seemed to matter little to his fans.

"I want to savor reading this book. I love the language of Haruki Murakami, his special sense of Japanese. I am so excited," said Yu Wada, a Tokyo translator and among the 20,000 people who ordered the book in advance through online retailer Amazon.

The orders at Amazon are outpacing Murakami's last "1Q84," a three-part Orwellian novel, which was also a hit, according to Bungeishunju.

Wada has only read the first few pages but is satisfied. It is dark, she says, and it starts out with a character who looks back on his younger days, when he "lived thinking about practically nothing else than dying."

Murakami's internationally known works include "Norwegian Wood" and "The Wind-Up Bird Chronicle." An accomplished translator of American literature, Murakami counts among his influences F. Scott Fitzgerald and Raymond Chandler. He taught at Princeton University in the early 1990s.

Murakami is a prolific non-fiction writer as well, and documented the victims of a cult's sarin-gas attack on Tokyo's subway in 1995.

Murakami has also become an aggressive critic of Japan's pro-nuclear policies since the 2011 Fukushima disaster.

"Norwegian Wood," was made into a 2010 movie, directed by Tran Anh Hung, a poetic coming-of-age love story exploring the themes of sanity and suicide in the backdrop of the late 1960s.

Murakami's reticence and reclusiveness have enhanced his glamour. And, true to form, Murakami has revealed little about his latest book, except for a brief statement.

"I started out writing a short story, but as I was working on it, it got longer naturally. I've rarely experienced this ? maybe not since 'Norwegian Wood,'" he said.

___

Follow Yuri Kageyama on Twitter at www.twitter.com/yurikageyama

Source: http://news.yahoo.com/japanese-flock-murakami-book-mystery-title-053649511.html

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Video: Top Investment Strategies From New 'Squawk Master'

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Source: http://www.nbcnews.com/video/cnbc/51504121/

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Tuesday, April 2, 2013

The Daily Roundup for 04.01.2013

DNP The Daily RoundUp

You might say the day is never really done in consumer technology news. Your workday, however, hopefully draws to a close at some point. This is the Daily Roundup on Engadget, a quick peek back at the top headlines for the past 24 hours -- all handpicked by the editors here at the site. Click on through the break, and enjoy.

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/Rf7GAsMibbQ/

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